Showing posts with label internal link. Show all posts
Showing posts with label internal link. Show all posts

How the Site Content Should be

It is well known to us that Google is in the best positing of world’s top search engines. And right now it is a big challenge for Google to remain in the first place for the next years.

Now, think that you want to make a search in Google using the words “Body Language”. There come billions of pages on body language as well. Generally you will go through the first 10 pages of the search result. Suppose you visit three sites from the search result of Google Search Engine and could not find the exact thing that you are asking for or could not get the answers fully that you want. In the time, you will have a bad impression on the search result. And you have some questions in your mind about the search result quality of Google.

Google also knows the position of its customers like your thinking. That’s why Google wants that the websites should be under some rules or some criteria which must have to maintain to appear in the front position of it’s search result. These sites have to maintain some extra quality, some nice content, and something interesting to the visitors.

So now if you want to make your site in the front position in the Google search result you also have to maintain those criteria, those qualities. Just like same reason, when you are asking for the approval of the advertising program of Google known as Google Adsense you need to maintain some quality to develop your site and its content. Here are some basic criteria that you need to follow-

1. Enough Content :

Google will not publish its ads where there is no content at all and also where there is not enough content. So try to write at least 10 pages or more as you can of content writing.

2. Copyscape Passed :

Google will not approve the content which is copied from some other sites. So try to write from your own. Don’t try to copy from some other sites. Just assume that Google has some high class technologies to verify your writing whether it is copied or unique.

3. Without spelling or grammatical Error :

If there are some spelling or grammatical error in your writing, this content should not be approved by Google. Because it will decrease her reputation when it comes in the search engine or when it will show Google Ads. So try to write without any spelling or grammatical mistake.

4. Interesting Writing :

Try to make your content interesting to the visitors. It will make the visitors back to your site again and again and you know that it will also increase the probability to click on Google Ads. Taking the visitors of your site back is an important way to increase your Adsense income also.

5. Ability to sell :

Try to write the content which has the ability to sell in the international market which means in online marketing. The writings should have some major criteria like rhythmic, informative and diversity of topic.

6. When Blogging :

When you are using a blog, try to write post shortly but not too short, lengthy but not too long. It should be around 450-550 words and should include the keywords 3-5 times.

7. Density of Keywords :

Try to write your content with a density of keywords for some reasons. It will help you to get a higher position in search result. Again it will help the visitors to catch your writing within a short time. Because visitors only roll their eyes through your site content. Nothing else!

8. External And Internal Links :

Try to make lots of external links as well as internal links. External links will help your visitors to know more about your contents. Internal links will make some realization that you have a huge and rich content in your site.

Crawler : Spider

It is also known as spidering. It is an automated computer program which browses all the sites of internet thoroughly. It keeps the data of the sites and continues crawling of these sites in case of getting some updations of those sites. Now a question may arise why search engines use web crawler. There is a lot of reason behind using web crawler. Some of them are noted here like the following –

  1. Generally a search engine uses crawler to the sites to get up to date data and to take all the data to its memory through copying pages of those sites.
  2. To check both the external and internal links of the pages of those sites.
  3. To verify and validate the HTML code of those pages.
  4. To collect different types of information from different types of site pages.


Generally a search engine uses some policies for crawling data like some of these. Focused policy is to search the similarity of a particular theme. Selection policy is used by the search engines to index more than 50% content of the pages of a particular site. But this policy is not so good one. Url normalization policy is to prevent crawling a same information more than one time. Re-visit policy is used for crawler through which search engines collects data after a certain period of time from a same site to get the probable updation or deletaion of data.



Search Engine Crawler Search Engine Name
Googlebot Google
Yahoo Slrup Yahoo
MSNbot Bing
GRUP Wikipedia


These are the crawlers of the top most and famous search engines we are using in our day to day purpose.